Course Description

In this foundation course we will be learning the fundamentals of Brand Identity, specifically by creating a production ready Logo and Motion Graphic.

Learn everything necessary for Logo Creation utilizing the Adobe Suite!

We utilize the Adobe Suite (Photoshop, Illustrator, and After Effects) because it is the industry standard software for outputting production quality design work. By understanding the concepts and tools in this course it will help you create Brand Identity systems for yourself, your company, or your clients! In this course you will learn how to design logos, vector your designs, and animate logos.

We will cover the following core skill sets:

  • Getting started with Photoshop and understanding the interface

  • Logo design Thumb-nailing

  • The Pathfinder tool within Illustrator

  • Production ready Logo development

  • Adobe Illustrator integration into After Effects

  • Animating Trim Paths in After Effects

  • Polishing Animation with ease ins and outs

  • Exporting and Rendering the final motion graphics logo

Course curriculum

  1. 3
  2. 4
    • Artboard Creation

    • Viewport Navigation

    • Place Images

    • Ellipse Tool

    • Pathfinder

    • Outlines and Direct Select

    • Shapebuilder

    • Finalizing the Logo

  3. 5
    • Animation Overview

    • New Composition

    • Importing Illustrator Files

    • Text Tool

    • Trim Paths

    • Setting Keys

    • Animating the Text

    • Animating the Logo

    • Animation Polish

    • Exporting the Animation

  4. 6
    • Brand Identity Systems

Watch Intro Video

Video Course Trailer

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